At Kenmore Elite, we respect the privacy of our users and recognize the importance of protecting your personal information. This Privacy Policy explains how we collect, use, and disclose information received through our website and services.
Please read this Privacy Policy carefully so you understand our practices regarding your information. By visiting our website or using our services, you agree to the terms of this Privacy Policy.
What Information We Collect
We collect both personal and non-personal information from users throughout our website. Personal information refers to any information that can be used to identify you, either directly or indirectly. Non-personal information refers to information that does not allow us to specifically identify you.
Information You Provide Directly
In many places on our website, we may collect personal information that you voluntarily provide. Some examples include:
- Account registration information such as your name, email address, mailing address, phone number, password, and profile information.
- Information provided for orders, product registrations, warranty claims, support requests, or survey responses. This may include contact information, product details, order history, and other purchase details.
- Payment information such as credit/debit card number, expiration date, CVV code, and billing address.
- Demographic information such as age, gender, household income, interests, and lifestyle information.
- Communications between you and Kenmore Elite such as questions, comments, chats, calls, or emails.
Information Collected Automatically
We may automatically collect certain types of usage information when you visit our website or use our services. This helps us personalize your experience and improve our offerings. Examples include:
- Device information such as your IP address, browser type, operating system, device type, device identifiers, and regional and language settings.
- Usage information such as pages viewed, links clicked, content interacted with, searches performed, and how long you used our website or services.
- Location information such as your device’s GPS signal, WiFi signal, and approximate location derived from IP address. Location services must be enabled and you may control its use.
- Cookie and tracking technology data such as pixels, tags, web beacons, and other identifiers. This helps analyze website traffic and marketing campaign effectiveness.
Information from Third-Party Sources
We may supplement information you provide with additional information from third-party sources. For example:
- Demographic data or commercial and public data to better understand our customers.
- Contact information, purchase history, and other relevant data from retailers or partners who refer customers to us.
- Social media profile information (with your permission), including profile image, friends/connections, and ‘likes’.
- Aggregated data from third-party analytics and advertising partners.
How We Use Your Information
The information gathered allows us to continually improve our website and better serve our users. We use data collected in a number of ways:
Provide Products, Services, and Support
We use your information to accept orders, process payments, communicate about orders, provide products and services purchased, and offer support related to our offerings.
Improve User Experience
We analyze use patterns and website performance data to better understand user behaviors and preferences. This allows us to improve site design, product offerings, and user support.
Personalize Website Experience
We may tailor the content, offers, and advertising you see based on your location, browsing history, purchases, and other information we collect. This allows us to provide a consistent experience across multiple devices.
Communicate Promotions and Offers
We may send emails regarding new products, special offers, and other news about Kenmore Elite. You may unsubscribe from promotional emails at any time.
Conduct Research and Analysis
We use aggregated audience data to better strategize, design website changes, identify popular products, and improve our advertising campaigns.
Maintain Security
Information may be used to detect, prevent, and respond to fraud, intellectual property infringement, violations of our Terms of Service, and other harmful activity.
Comply with Legal Obligations
We may use your information when we believe it reasonably required to comply with laws, lawful government requests, court orders, subpoenas, or other legal processes.
With Your Consent
For any uses of your information not covered in this policy or not disclosed when collected, we will first obtain your active consent. You may revoke consent at any time.
How We Share Your Information
We do not sell personal information about our users. We only disclose information in the following circumstances:
Affiliated Companies and Brands
We may share information with affiliated brands and subsidiary companies for coordination, support, promotional and operational purposes. These companies comply with Kenmore Elite privacy practices and only use your information for authorized purposes.
Service Providers
We work with vendors and partners to provide website hosting, maintenance, analytics, email delivery, marketing, and other services. These third parties only access and use your data as required to perform contracted responsibilities.
Legal and Law Enforcement Purposes
We may be required to disclose user information in response to lawful requests, legal processes, litigation, and/or law enforcement requests. We only disclose information that we determine necessary and reasonable to comply with the request or legal obligation.
Business Sales and Reorganizations
Information may be transferred as part of a merger, sale, transfer of assets, bankruptcy, reorganization, or acquisition. You will be notified of any such changes of ownership. The buyer must agree to comply with Kenmore Elite’s Privacy Policy.
Other Disclosures with Your Consent
Any other disclosures of your personal information will only be made with your active consent and notice. You may revoke consent for such disclosures at any time.
Your Choices & Rights
You have certain rights and choices regarding the personal information we collect and use. These include:
Opt-Out of Promotional Emails
You may opt-out of receiving promotional and marketing emails from Kenmore Elite. Simply follow the unsubscribe instructions included at the bottom of each email.
Change Communication Preferences
You may change your contact preferences and limit certain types of communication we send. Contact us through the information in the Contact Us section below.
Review/Update Registration Info
You may review and update certain account registration information by logging into your user account and accessing your account profile page.
Request Access to Data
You may submit a verifiable request for details on the personal data we collect, use, disclose, or sell about you specifically. We will provide a response with 30 days as required.
Request Deletion of Data
If we have collected and processed your personal information subject to your consent, you may submit a verifiable request for us to delete this data.
Object to Data Use
You may object to certain uses of your personal data if those uses are incompatible with the purpose for which that data was originally collected. Submit your request and we will consider your objection.
Lodge a Complaint
You have the right to lodge a complaint with Kenmore Elite regarding our privacy practices using the contact information below. You may also lodge complaints with your local data protection authority.
Data Retention
We retain personal information only as long as required to fulfill the purposes outlined in this policy, unless a longer period is required by law. We will establish appropriate retention schedules and implement policies to delete data no longer required.
Transfer of Information Outside Your Country
We store and process information in the United States and other countries. Therefore, we may transfer your information to countries with different data protection rules than your country. Where required, we implement safeguards such as contractual clauses approved by data protection authorities to protect transferred information.
Children’s Privacy
Our website is not directed at children under 16. We do not intentionally collect personal information from children under 16 without obtaining parental consent. If you believe your child has provided information without your consent, please contact us so we can take appropriate action.
Your California Privacy Rights
California residents may be entitled to certain rights under California law. These include:
- The right to know what personal information is collected, used, shared or sold about you and for what purposes.
- The right to delete personal information collected or maintained by us, subject to certain exemptions.
- The right to opt-out of sale of personal information. We do not sell your personal information.
- The right to non-discrimination for exercising CCPA rights. Discrimination may constitute a civil rights violation.
Privacy Policy Changes
We may update this policy as needed to comply with legal requirements or evolving company practices. If we make material changes, we will provide notice through our website, email, or other means so that you can review the changes.
Contact Us
If you have any questions about our privacy practices or use of your information, please contact our Data Protection Officer at:
Kenmore Elite
123 Main St.
Hoffman Estates, IL 60192
Email: [email protected]
Phone: (800) 459-9848
We will promptly respond to any issues or complaints regarding use or disclosure of information. Our representative can assist you in exercising any of your rights regarding your personal information.
Additional Important Privacy Information
Website Cookies
We use cookies and tracking technology on our website to provide a customized experience and perform analytics. This technology tracks activity across multiple devices to recognize returning users. You may disable cookies in your browser settings but the website may not function properly.
Online Advertising and Social Media
We may work with online advertising partners like Google and Facebook to display Kenmore Elite ads on sites around the web based on your online activity. These networks may use cookies, pixels, or other technology to display relevant promotions. We also maintain social media pages where you can view and interact with our content. Any posts or comments you contribute to our pages become public and may be used for promotions.
Links to Other Websites
Our website contains links enabling you to visit other websites of interest easily. We are not responsible for the privacy practices of other sites. We encourage you to read their privacy statements before providing any information.
Online Purchases
When you make online purchases through our website, your payment is processed securely through third-party payment processors like Stripe and PayPal. We do not directly collect or store full payment card information. Billing information may be stored to expedite future purchases.
User-Generated Content
Any information you post in public commenting areas of our website or social media pages becomes publicly available. You should exercise caution when deciding to disclose personal details in these areas.
Security Safeguards
We utilize administrative, organizational, technical, and physical safeguards to protect your information. Access is restricted to authorized personnel on a need-to-know basis. While we strive to protect information, no security measures are perfect and we cannot guarantee information will remain secure.
Privacy Shield Certification (For EU Residents)
Kenmore Elite complies with the EU-US Privacy Shield Framework and Swiss-US Privacy Shield as set forth by the US Department of Commerce regarding the collection, use, and retention of personal information transferred from European Union and Switzerland to the United States. We adhere to the Privacy Shield Principles for notice, choice, accountability for onward transfer, security, data integrity, access, and enforcement. Learn more about Privacy Shield at www.privacyshield.gov.
